A vehicle body structure includes a pillar, a roof rail, a pillar trim panel mounted to the pillar, a pillar airbag and a curtain airbag. The pillar airbag is mounted to the pillar in a stowed orientation between the pillar trim panel and the pillar. The pillar airbag is arranged to be deployed in a first direction extending away from the pillar in a deployed orientation. The curtain airbag is mounted to the roof rail in a stowed orientation along the roof rail, and is arranged to be deployed in a downward direction extending away from the roof rail to a deployed orientation. The pillar airbag is positioned outboard of the curtain airbag with the curtain airbag overlaying a portion of the pillar airbag with respect to a second direction transverse to the first direction while the pillar airbag and the curtain airbag are in their deployed orientations, respectively.