A pulsed radar method of sensing or measuring a product material in a storage tank. A plurality of waveform types are automatically selected based on a power limitation. The pulsed radar signal is transmitted by a programmable transmitter to the product material, wherein the pulsed radar signal is reflected or scattered by the product material to provide a radar signal during an interval of time including a target signal. An initial gain or attenuation is automatically set for a programmable receiver. The programmable receiver receives the radar signal including the target signal during the interval of time, and the target signal is signal processed using a lower attenuation setting as compared to the initial gain or attenuation to determine at least one parameter associated with the product material. The transmitted and received radar signal can also be adjusted according to the measured SNR.