Embodiments of apparatus, packages, computer-implemented methods, systems, devices, and computer-readable media (transitory and non-transitory) are described herein for providing a notification of a message to a recipient for consumption using a computing device. In various embodiments, provision of the notification may be in a timing or manner that is based on a characteristic of the message, an operational context of the system, and/or empirical data about preferred timing or manner of notification of at least another message to the same or different recipient. In various embodiments, the at least another message may share the same characteristic, or may have a related characteristic.