Virtual ink channels are created with colored media and white ink to afford multi-channel ICC profile creation by using ICC profiling software. The available color gamut is enhanced for an device that defines a color space with a color profiler, e.g. an ICC profiler. Thus, an available color gamut for an input or output device is enhanced or extended by creating virtual ink channels for use with profiling software. This allows the use of media types and/or inks that are otherwise not supported by the profiling software.