In one implementation, a computer-implemented method includes receiving information related to users of a social network site and determining a graph for at least a portion of the social network, the graph including a plurality of nodes connected by directional links where each node corresponds to a user having a profile page on the social network and where each directional link corresponds to a user viewing at least an aspect of a profile page for another user. The method can further include identifying first nodes as including content associated with a particular subject of interest, and seeding the identified first nodes with first scores. The method can also include determining second scores for second nodes by propagating the first scores across the social graph based upon third nodes having viewed aspects of profile pages associated with the first nodes and the second nodes; and providing the determined second scores.