In an organic EL display apparatus, a chromaticity change of image display due to deterioration in an OLED is corrected. The organic EL display apparatus includes an EC element layer formed of one kind or a plurality of kinds of electrochromic elements which are disposed on an OLED portion and develop colors. Each of the electrochromic elements has a peak in a transmission spectrum during development of a color in any one of the emission wavelength bands of the pixels corresponding to the plurality of colors. The electrochromic element receives a DC voltage from a driver so as to be driven. Chromaticity of image display is adjusted by controlling a color development intensity of the electrochromic element by using the DC voltage which is applied by the driver.