Various approaches provide for detecting and recognizing text to enable a user to perform various functions or tasks. For example, a user could point a camera at an object with text, in order to capture an image of that object. The camera can be integrated with a portable computing device that is capable of taking the image and processing the image (or providing the image for processing) to recognize, identify, and/or isolate the text in order to send the image of the object as well as recognized text to an application, function, or system, such as an electronic marketplace.