A method includes receiving a media request for a target device. The signaling information may be received from the target device and a media server. At least one attribute of the target device and the media server may be identified using the signaling information. At least one attribute of the target device and the media server may be evaluated against a service level objective to select a media format. The service level objective may include consideration of the target device and available bandwidth over a provider network. The media may be provided in the selected media format over the provider network to the target device.