A method, an apparatus, and a computer program product for wireless communication are provided in which at least one bit rate for allocating network resources from a broadcast-multicast service center (BM-SC) is received. The network resources are then allocated based on the at least one bit rate. Moreover, all evolved Node Bs (eNBs) in a broadcast/multicast area are informed of the network resource allocation. Additionally, the network resources are allocated for a session based on a first bit rate, wherein the first bit rate is greater than a guaranteed bit rate (GBR), and the network resource allocation is adjusted to a second bit rate based on the occurrence of an event, wherein the second bit rate is equal to GBR.