Apparatus, computer-readable storage medium, and method associated with orienting a display image are described. In embodiments, a computing device may include a display to render the display image and a display orientation module coupled with the display. In embodiments the display orientation module may receive audio input from a user of the computing device and determine a position of the user relative to the display, based on the audio input. In embodiments, the display orientation module may further either orient the display image in accordance with the position of the user or output a result of the determination for use to orient the display image in accordance with the position of the user. Other embodiments may be described and/or claimed.