An apparatus for applying coating to food products including a drum assembly that includes a drum with one or more conical flights, wherein food products and coating are received at a drum intake end, and the coating is further applied to the products using a conical and rotational motion of the drum, and wherein the food products and coating are discharged at a drum discharge end. A method for applying coating to food products including receiving products and coating at an inlet end of a feed assembly, discharging the products and coating from the feed assembly into a drum assembly, applying coating to the products inside the drum assembly using a conical and rotational motion, discharging the coating and products from the drum assembly, and conveying the coating and products using vibratory motion.