Embodiments relate to controlling observability of transactional and non-transactional stores. An aspect includes receiving one or more store instructions. The one or more store instructions are initiated within an active transaction and include store data. The active transaction effectively delays committing stores to memory until successful completion of the active transaction. The store data is stored in a local storage buffer causing alterations to the local storage buffer from a first state to a second state. A signal is received that the active transaction has terminated. If the active transaction has terminated abnormally then: the local storage buffer is reverted back to the first state if the store data was stored by a transactional store instruction, and is propagated to a shared cache if the store instruction is non-transactional.