Provided is a display device including: a data processor controlling color reproducibility of RGB data under a low illumination environment to process an input image signal; a signal controller dividing the input image signal in a frame unit according to a vertical synchronization signal and the input image signal in a scan line unit according to a horizontal synchronization signal to generate an image data signal; and a data driver receiving the image data signal to transfer a plurality of data signals to each of the plurality of data lines coupled to a plurality of pixels. The display device reduces glaring and provides a higher-definition image to a user due to the accurate representation of neutral white under the high illumination environment.