An information provision device for a vehicle is provided. The information provision device comprises an output device that reports notification information to a driver of the vehicle through an audible or visible message, an information selection unit that selects the notification information from among information items based on content of a driving operation of the vehicle, a preference determination unit that determines a reporting manner of the audible or visual message in the output device based on preference of the driver, and an output control unit that controls the output device in such a way that the notification information, which is selected by the information selection unit, is reported in the reporting manner determined by the preference determination unit.