A method and apparatus for optimizing energy efficiency of a pumping system includes at least one pump that controls a fluid level in a reservoir. The method includes a system identification stage and an energy efficiency optimization stage. The system identification stage includes determining pump characteristics for the pump, operating the pump with a range of flow rate conditions, determining a set of data points, and calculating energy efficiency optimization characteristics. The energy efficiency optimization stage includes determining a present static head value, choosing a value for a pump control parameter, and operating the pump on the pump control parameter.