A method for content aware multimedia resizing includes selecting at least one Region Of Interest (ROI) in an input multimedia, resizing the at least one ROI, and generating an output multimedia with the resized at least one ROI. An electronic device for content aware multimedia resizing includes a processor configured to select ROI in an input multimedia, resize the at least one ROI, and generate an output multimedia with the resized at least one ROI. A computer-readable medium storing a program for content aware multimedia resizing, the program which when executed by a processor causes the processor to perform operations including selecting ROI in an input multimedia, resizing the at least one ROI, and generating an output multimedia with the resized at least one ROI.