A heater control method and apparatus for a gas sensor which can quickly activate a detection element while reducing load due to heating even when a higher power supply voltage is applied. A heater element is connected to a power supply whose voltage is higher than 16 V, and power is supplied under PWM control such that a temperature rise of the heater element follows a temperature rise curve obtained when a voltage of 12 V is applied to the heater element. Even though a higher voltage is applied, the temperature rise per unit time during the ON time of the PWM control is decreased. This is because the ON time per cycle is shortened by increasing the PWM frequency to 30 Hz or higher. Thus, the temperature rise per cycle is kept low, whereby the temperature rise per 0.1 second is rendered less than 25° C.