Invention Grant
- Patent Title: Information conveyance effect measuring system, information conveyance effect measuring method, determination device, determination method, and recording medium
- Patent Title (中): 信息传送效果测量系统,信息传送效果测量方法,确定装置,确定方法和记录介质
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Application No.: US13631029Application Date: 2012-09-28
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Publication No.: US09401964B2Publication Date: 2016-07-26
- Inventor: Nobuo Iizuka
- Applicant: CASIO COMPUTER CO., LTD.
- Applicant Address: JP Tokyo
- Assignee: CASIO COMPUTER CO., LTD.
- Current Assignee: CASIO COMPUTER CO., LTD.
- Current Assignee Address: JP Tokyo
- Agency: Holtz, Holtz & Volek PC
- Priority: JP2011-217989 20110930
- Main IPC: G01N21/00
- IPC: G01N21/00 ; G06Q30/00 ; H04K1/10 ; H04L29/08 ; H04W4/20 ; G06Q30/02 ; H04M1/725

Abstract:
An advertisement display device displays an outdoor advertising image and emits light (advertisement ID light) modulated in accordance with the advertisement ID and having the luminance changed temporally in the same direction as the display direction of the outdoor advertising image. Receiving the advertisement ID light, a portable terminal demodulates and decodes it to acquire the advertisement ID and sends advertisement recognition information including the advertisement ID, time, location of the portable terminal, direction from the portable terminal to the advertisement display device, and terminal ID to a server. The server aggregates the advertisement recognition information for each advertisement and for each time window and creates advertising effect information.
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