There is provided a printing apparatus for conveying a print medium and performing printing on the conveyed print medium, the printing apparatus including a print data acquisition unit configured to acquire print data in which digital watermark information is added to image data, the digital watermark information being used to identify a position of an image of the image data on a print medium, a printing unit configured to print an image on a print medium based on the print data, a conveyance information acquisition unit configured to acquire information relating to conveyance of a print medium, based on information on the position of the image that is obtained by detection of digital watermark information in an image read by a reading unit, and a print control unit configured to control printing by the printing unit, based on the acquired information relating to conveyance.