Embodiments of methods, systems, and storage medium associated with providing, with a user device, multiple content items for display by multiple receiving devices via multicast transmissions are disclosed herein. In one instance, the method may include forming a multicast data unit with multiple portions of data. Each portion of data may correspond to one of multiple content items to be transmitted to multiple receiving devices by the computing device and each content item is to be displayed by one of the multiple receiving devices. The method may further include transmitting the formed multicast data unit to the multiple receiving devices; and initiating, at each receiving device of the multiple receiving devices, a retrieval from the multicast data unit a portion of data that corresponds to a content item to be displayed by the receiving device, and to display the content item. Other embodiments may be described and/or claimed.