A fixing apparatus includes a heating unit configured to heat an endless belt stretched around a plurality of rollers, a lower pressure roller pressed into contact with the fixing belt, and a control unit configured to control the temperature of the fixing belt by controlling the heating unit, and fixes an unfixed toner image formed on a continuous paper to the continuous paper by heat from the heated object under a nipping pressure applied at the nip portion which is formed by engagement between the fixing belt and the lower pressure roller. The control unit controls the temperature of the fixing belt to be a stand-by temperature lower than such a first temperature, which is set up in advance, that paper trouble might occur if the continuous paper is continuously heated at a temperature not lower than the first temperature in a stand-by state in which fixing is not performed.