Apparatuses, methods and storage media for communications between a peripheral device and host device in the absence of established connection between the devices are described. In one instance, an apparatus may include a host processor, a memory, and a controller coupled with the host processor and the memory and configured to detect for a communication broadcasted via an advertising channel by a peripheral device; determine whether a unique identifier previously communicated to the peripheral device is present in the detected communication; and provide a message corresponding to the communication to the host processor for processing, based on a result of the determination. The apparatus communicates with the peripheral device via a connection established over communication channels. The advertising channel and the communication channels are different. The connection between the devices is not established when the communication is broadcasted via the advertising channel. Other embodiments may be described and claimed.