Embodiments of the present invention provide a mobility control method and apparatus. The method includes: receiving a first message sent by a network-side device. The first message includes first information used to indicate a measurement parameter, where the measurement parameter includes an extended-cell individual offset and/or a range extension. The extended-cell individual offset is used for measurement reporting. A range of the extended-cell individual offset is greater than a range of a cell individual offset. The range extension is used for a cell reselection and measurement reporting. The method also includes determining the measurement parameter according to the first information and performing mobility control for the target cell according to measured quality of a target cell and the measurement parameter.