Technologies are provided in embodiments to provide a graphical user interface to navigate applications on a mobile device. At least one embodiment is configured to receive a request to display a rotatable menu of applications on a computing device and to generate the rotatable menu comprising a first set of one or more content cards, where at least one of the content cards of the first set represents at least one application in the computing device. The embodiment is also configured to provide the rotatable menu in a first orientation for display on the computing device. Embodiments may be configured to receive an indication of input to rotate the rotatable menu, rotate the rotatable menu to a second orientation, and cause, at least in part, actions that result in display of the rotatable menu in the second orientation.