Provided are an apparatus and a method of providing a multiview still image service. The method includes: configuring a multiview still image file format including a plurality of image areas into which a plurality of pieces of image information forming a multiview still image are inserted; inserting the plurality of pieces of image information into the plurality of image areas, respectively; inserting three-dimensional (3D) basic attribute information to three-dimensionally reproduce the multiview still image into a first image area of the plurality of image areas into which main-view image information from among the plurality of pieces of image information is inserted; and outputting multiview still image data comprising the plurality of pieces of image information based on the multiview still image file format.