Technology to adaptively sectorize a spatial region for parallel multi-user transmissions is disclosed. In an example, a node (e.g., evolved Node B (eNB)) can include computer circuitry configured to: Generate a set of precoding matrices for a set of beam cones in the spatial region; and generate a beam cone for multi-user beamforming transmissions using system information for the beam cone. A precoding matrix in the set of precoding matrices can be used for each beam cone, and each beam cone can cover a beam cone spatial region that differs from another beam cone spatial region of another beam cone in the spatial region. Each beam cone can include system information that differs from the system information of the other beam cones in the spatial region.