An approach is provided for location-based presentation of content. A content service platform determines one or more representations of at least one structure. The content service platform also processes and/or facilitates a processing of the one or more representations to determine one or more features of the one or more representations. The content service platform further causes, at least in part, designation of the one or more features as elements of a virtual display area, wherein the one or more representations comprise, at least in part, the virtual display area. The content service platform also causes, at least in part, presentation of one or more outputs of one or more applications, one or more services, or a combination thereof in the virtual display area.