Systems, methods, and devices for distributed device-to-device (D2D) setup are disclosed herein. User equipment (UE) includes a parameter component, a standardization component, an identifier component, and a D2D session component. The parameter component is configured to determine input parameters corresponding to the UE or a user of the UE based on one or more D2D communication rules. The input parameters include a first set of input parameters having non-standardized data and a second set of input parameters having pre-standardized data. The standardization component is configured to standardize the non-standardized data of the first set of parameters to create UE standardized data. The identifier component is configured to generate a session identifier using the UE standardized data and the pre-standardized data as input in a predefined algorithm. The D2D session component is configured to cause the UE to communicate in a D2D cluster corresponding to the session identifier.