Methods and apparatus are presented for a morphing search tool that provides a single user interface through which a user may both modify a displayed image and perform an image similarity query based on the modified image. The morphing search tool may allow a user to repeat this process until a desired image is found and displayed. Further, the image repository to be searched may be specified by a user and the images to be modified and searched for may be any type of image. The morphing search tool may be integrated within a merchant website, an image management system, or as a stand alone application.