The subject matter of this specification can be implemented in, among other things, a method that includes providing instructions to an administrative device for presenting an administrative interface. The administrative interface includes user input controls for selecting conditions for inclusion of content in a section of a user interface. The method includes receiving one or more selections of the user input controls. The selections include the conditions for inclusion of content in the section of the user interface. The conditions include types of actions requested by an account associated with the user interface. The method includes receiving a request for the user interface from a client device. The method includes selecting a subset of the content for inclusion in the section of the user interface based on the conditions and the type of action. The method includes providing instructions to the client device for presenting the user interface.