A set of application program interfaces is embodied on a computer readable medium for execution on a computer in conjunction with an application program that integrates smart tags related to a video program with a payload of video data packets. A first interface receives an input from a tag database related to video program content. A second interface receives an input integrating a smart tag with a video data payload packet. A third interface receives an input providing integrated smart tag and video data to a network. Another interface receives an input from a customer segmentation database, for example for targeting information to specific customers or customer groups.