A method of manufacturing an organic EL display apparatus including an organic EL panel having light emitting pixels each of which has an organic EL element (OEL) includes: lighting up lighting target pixels set from among the light emitting pixels; causing an imaging device to photograph the organic EL panel and receiving a photographed image from the imaging device; detecting the lighting target pixels using the photographed image; determining whether an undetectable pixel that cannot be detected is included among the lighting target pixels, using a result obtained in the detecting; increasing an amount of luminescence of the undetectable pixel to a detectable amount of luminescence, when it is determined that the undetectable pixel is included; and aligning a relative position of the organic EL display apparatus and the imaging device, using the result obtained in the detecting.