A method, apparatus and computer program product are provided for enabling efficient allocation of discovery resources for device to device communications. An example method may comprise establishing a cellular network connection to an access point. The method may further comprise establishing a local area network connection to a user equipment. Additionally, the method may comprise either receiving offloaded data for the user equipment from the access point via the cellular network connection and relaying the offloaded data to the user equipment via the local area network connection, or receiving offloaded data for the access point from the user equipment via the local area network connection and relaying the offloaded data to the access point via the cellular network connection. Similar and related example methods, example apparatuses, and example computer program products are also provided.