Invention Grant
- Patent Title: Method and apparatus for improving viewer engagement in video advertising
- Patent Title (中): 改善观众参与视频广告的方法和装置
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Application No.: US14077555Application Date: 2013-11-12
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Publication No.: US09538258B2Publication Date: 2017-01-03
- Inventor: Naresh Chand Gupta , Anuj Jain , Niraj Gupta
- Applicant: Adobe Systems Incorporated
- Applicant Address: US CA San Jose
- Assignee: ADOBE SYSTEMS INCORPORATED
- Current Assignee: ADOBE SYSTEMS INCORPORATED
- Current Assignee Address: US CA San Jose
- Agency: Keller Jolley Preece
- Main IPC: H04H20/14
- IPC: H04H20/14 ; H04N5/445 ; H04N21/81 ; H04N21/454 ; H04N21/431 ; H04N21/234 ; H04N21/432 ; H04N21/442 ; H04N21/8355
Abstract:
A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.
Public/Granted literature
- US20150135211A1 METHOD AND APPARATUS FOR IMPROVING VIEWER ENGAGEMENT IN VIDEO ADVERTISING Public/Granted day:2015-05-14
Information query
