According to one embodiment, a lateral electric-field type of liquid crystal display device includes a display panel including a plurality of liquid crystal pixels arranged in a matrix, and a controller configured to perform intermittent driving to rewrite an image signal to the liquid crystal pixels, wherein a frame frequency falls within a range of 10 Hz to 20 Hz, and an absolute value of a flexo coefficient (e11, e33) of a liquid crystal applied to the liquid crystal pixels is 1.6 pC/m or less.