The invention provides a method and apparatus for providing content in a network having a network proxy arranged between a mobile terminal and a content provider. The method features a step of adapting or transforming the content in the network proxy based on one or more digital rights issued by the owner of the content. The network proxy includes an adaption policy module that receives the digital rights and provides an adaption policy; and an adaption engine module that receives the adaption policy and the content from the content provider, and provides adapted content to the terminal. In operation, the network proxy uses the digital rights to determine an optimal adaptation policy and then uses that to transform the content.