A control method and control apparatus for determining a relative location of a mobile terminal with respect to a display apparatus by using short range wireless communication. A method of controlling a display apparatus including a plurality of short range wireless communication modules, the method includes: performing short range wireless communication with a mobile terminal through a short range wireless communication module included in the display apparatus; identifying the short range wireless communication module performing the short range wireless communication with the mobile terminal from among the plurality of short range wireless communication modules; determining a relative location of the mobile terminal with respect to the display apparatus according to the result of identifying; and determining a location on a screen of the display apparatus to display data according to the relative location and displaying the data on the screen of the display apparatus according to the determined location.