Invention Grant
- Patent Title: Apparatus and method for managing marketing
- Patent Title (中): 管理营销的设备和方法
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Application No.: US14748741Application Date: 2015-06-24
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Publication No.: US09565484B2Publication Date: 2017-02-07
- Inventor: Linda Roberts , E-Lee Chang , Ja-Young Sung , Natasha Barrett Schultz , Robert King
- Applicant: AT&T INTELLECTUAL PROPERTY I, LP
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Guntin & Gust, PLC
- Agent Joseph Hrutka
- Main IPC: G09G5/00
- IPC: G09G5/00 ; H04N21/81 ; H04N21/4788 ; H04N21/488 ; H04N21/6405 ; G06Q30/02 ; G09G5/14 ; G06T11/60 ; G06T15/50

Abstract:
A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.
Public/Granted literature
- US20150296270A1 Apparatus and Method for Managing Marketing Public/Granted day:2015-10-15
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