An information communication method of transmitting a signal using a change in luminance is provided. The information communication method includes: determining a pattern of the change in luminance, by modulating the signal to be transmitted; and transmitting the signal, by at least one light emitter changing in luminance according to the determined pattern of the change in luminance. In the determining, a first luminance change pattern corresponding to a body, a second luminance change pattern indicating a header for specifying the body, and a third luminance change pattern indicating another header different from the header are determined. In the transmitting, the header, the body and the other header are transmitted by the at least one light emitter changing in luminance according to the first luminance change pattern, the second luminance change pattern, the first luminance change pattern and the first luminance change pattern in the stated order.