The invention relates to the use of a particle-containing powdered coating material in a coating method selected from the group consisting of cold gas spraying, flame spraying, high-speed flame spraying, thermal plasma spraying and non-thermal plasma spraying, wherein the particles have a relative deformability factor Vm of at most 0.1 and the relative deformability factor is defined according to Formula (I): V m = d D 50 , ( I ) wherein d is the average smallest thickness of the particles, measured vertical to and in the middle half of the longitudinal axis of the particles, and D50 is the average diameter of the volume-averaged particle-size distribution. The invention furthermore relates to a method for coating.