Described herein is a system and method for automating asset workflows in a service metadata repository. A service metadata repository includes an event model for generating one or more events based on a change to one or more assets. A persistent message stores the one or more events. A subscription service provides the ability to subscribe to one or more events and register one or more subscribed web service endpoints where the one or more events will be delivered. A delivery service matches the one or more events to the one or more web service endpoint and delivers the one or more events to a notification service. A notification service notifies the one or more subscribed web service endpoints of the one or more events. One or more workflows automate asset registration based on rules configured in an XML file, wherein the one or more workflows are initiated upon receiving the one or more events at a subscribed web service endpoint.