Invention Grant
- Patent Title: Avatar-based unsolicited advertisements in a virtual universe
- Patent Title (中): 在虚拟宇宙中基于阿凡达的主动广告
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Application No.: US11679449Application Date: 2007-02-27
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Publication No.: US09589380B2Publication Date: 2017-03-07
- Inventor: Christopher J. Dawson , Rick A. Hamilton, II , Brian M. O'Connell , Clifford A. Pickover , Keith R. Walker
- Applicant: Christopher J. Dawson , Rick A. Hamilton, II , Brian M. O'Connell , Clifford A. Pickover , Keith R. Walker
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Hoffman Warnick LLC
- Agent Lisa Ulrich
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06T13/00 ; G06Q30/02
Abstract:
A system, method and program product for providing a virtual universe in which unsolicited advertisements are embodied in automated avatars. A system is provided that includes: a registration system for introducing an advertisement avatar into the virtual universe; a targeting system for targeting a user avatar for delivery of advertising content by the advertisement avatar; a movement system for defining how the advertisement avatar is to move within the virtual universe; and an advertisement delivery system for defining how the advertisement avatar is to deliver the advertising content to the user avatar.
Public/Granted literature
- US20080204450A1 AVATAR-BASED UNSOLICITED ADVERTISEMENTS IN A VIRTUAL UNIVERSE Public/Granted day:2008-08-28
Information query
