摘要:
A virtual universe system has a system and method for identifying spam avatars based upon the avatar's behavior characteristics through the use of Turing tests. The system may provide a Turing test unit for performing Turing tests and an analysis unit that compares the behavior characteristics of new or newly changed avatars against the behavior characteristics of known spam avatars to determine if the avatar has known spam avatar characteristics. It may further have a scoring system to calculate a spam score based upon similarities of the comparison and identifying the avatar as a spam avatar based upon the calculated spam score. It may further compare the calculated spam score with a spam score threshold wherein the avatar is identified as a spam avatar if the calculated spam score is equal to or greater than the calculated spam score.
摘要:
A system and a method for use in a virtual universe (VU) system for identifying offering avatars that may send unsolicited advertisements to receiving avatars is described. The system and method further may allow receiving avatars to reject offerings from such offering avatars. The system and method may utilize reputations of the offering avatars. Receiving avatars may identify spam to the VU system that may record spam information about the identified offering avatar for future processing and may for make the spam information available to other avatars for their use.
摘要:
The system monitors activities, movements, and other behavior patterns necessary to determine whether an avatar is a spam advertisement. A storing mechanism stores a “black list” and a black list score consisting of a list of spam avatar identifications (UUIDs) matching avatars that have been flagged as confirmed or suspected spam advertisers. Another mechanism allows the owner to redraw or otherwise re-render a distinguishing mark or other audible signature when an avatar has been detected as being a spam advertiser. Yet another mechanism signals to the owner an offending avatar that they have been added to the black list or had a report filed against them, and a reason as to why (the methods used to identify them). Another mechanism allows for a black listed avatar to be removed from the black list, and scores to be decreased and for the virtual universe and users to utilize the black list and score.
摘要:
A virtual universe system has a system and method for identifying spam avatars based upon the avatar's behavior characteristics through the use of Turing tests. The system may provide a Turing test unit for performing Turing tests and an analysis unit that compares the behavior characteristics of new or newly changed avatars against the behavior characteristics of known spam avatars to determine if the avatar has known spam avatar characteristics. It may further have a scoring system to calculate a spam score based upon similarities of the comparison and identifying the avatar as a spam avatar based upon the calculated spam score. It may further compare the calculated spam score with a spam score threshold wherein the avatar is identified as a spam avatar if the calculated spam score is equal to or greater than the calculated spam score.
摘要:
A system and method in a virtual universe (VU) system for identifying spam avatars based upon the avatars' multimedia characteristics may have a table that stores multimedia characteristics of known spam avatars. It further may have an analysis unit that compares the multimedia characteristics of avatars against the multimedia characteristics of known spam avatars to determine if the avatar has known spam avatar characteristics. It may further have a scoring system to calculate a spam score based upon the similarities of the comparison and identifying the avatar as a spam avatar based upon the calculated spam score. It may further compare the calculated spam score with a spam score threshold wherein the avatar is identified as a spam avatar if the calculated spam score is equal to or greater than the calculated spam score. Multimedia characteristics include graphics, audio, movement, interactivity, voice, etc.
摘要:
A system, method and program product for providing a virtual universe in which unsolicited advertisements are embodied in automated avatars. A system is provided that includes: a registration system for introducing an advertisement avatar into the virtual universe; a targeting system for targeting a user avatar for delivery of advertising content by the advertisement avatar; a movement system for defining how the advertisement avatar is to move within the virtual universe; and an advertisement delivery system for defining how the advertisement avatar is to deliver the advertising content to the user avatar.
摘要:
The system monitors activities, movements, and other behavior patterns necessary to determine whether an avatar is a spam advertisement. A storing mechanism stores a “black list” and a black list score consisting of a list of spam avatar identifications (UUIDs) matching avatars that have been flagged as confirmed or suspected spam advertisers. Another mechanism allows the owner to redraw or otherwise re-render a distinguishing mark or other audible signature when an avatar has been detected as being a spam advertiser. Yet another mechanism signals to the owner an offending avatar that they have been added to the black list or had a report filed against them, and a reason as to why (the methods used to identify them). Another mechanism allows for a black listed avatar to be removed from the black list, and scores to be decreased and for the virtual universe and users to utilize the black list and score.
摘要:
A system and method in a virtual universe (VU) system for identifying spam avatars based upon the avatars' multimedia characteristics may have a table that stores multimedia characteristics of known spam avatars. It further may have an analysis unit that compares the multimedia characteristics of avatars against the multimedia characteristics of known spam avatars to determine if the avatar has known spam avatar characteristics. It may further have a scoring system to calculate a spam score based upon the similarities of the comparison and identifying the avatar as a spam avatar based upon the calculated spam score. It may further compare the calculated spam score with a spam score threshold wherein the avatar is identified as a spam avatar if the calculated spam score is equal to or greater than the calculated spam score. Multimedia characteristics include graphics, audio, movement, interactivity, voice, etc.
摘要:
The invention generally relates to systems and methods for advertising, and, more particularly, to systems and methods for providing immersive advertising in a virtual universe. In one aspect of the invention, there is a method for presenting a virtual universe advertisement (VU-ad) in a virtual universe (VU), receiving input from a user associated with a user avatar of the VU, and altering the VU-ad in response to the input.
摘要:
An invention for preventing propagation of malicious content within a virtual universe is provided. In one embodiment, a malicious content propagation prevention tool provides this capability. The malicious content propagation prevention tool includes a scanning component configured to scan a plurality of inventory items within a virtual universe. An identification component is configured to identify a set of malicious inventory from the plurality of inventory items. The malicious content propagation prevention tool further comprises an assurance component configured to prevent propagation of malicious content within the virtual universe by performing at least one of the following: isolating the set of malicious inventory items, and modifying a malicious behavior caused by the set of malicious inventory items.