发明授权
- 专利标题： Avatar-based unsolicited advertisements in a virtual universe
- 专利标题（中）： 在虚拟宇宙中基于阿凡达的主动广告
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申请号： US11679449申请日： 2007-02-27
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公开(公告)号： US09589380B2公开(公告)日： 2017-03-07
- 发明人: Christopher J. Dawson , Rick A. Hamilton, II , Brian M. O'Connell , Clifford A. Pickover , Keith R. Walker
- 申请人： Christopher J. Dawson , Rick A. Hamilton, II , Brian M. O'Connell , Clifford A. Pickover , Keith R. Walker
- 申请人地址： US NY Armonk
- 专利权人： International Business Machines Corporation
- 当前专利权人： International Business Machines Corporation
- 当前专利权人地址： US NY Armonk
- 代理机构： Hoffman Warnick LLC
- 代理商 Lisa Ulrich
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06T13/00 ; G06Q30/02
摘要：
A system, method and program product for providing a virtual universe in which unsolicited advertisements are embodied in automated avatars. A system is provided that includes: a registration system for introducing an advertisement avatar into the virtual universe; a targeting system for targeting a user avatar for delivery of advertising content by the advertisement avatar; a movement system for defining how the advertisement avatar is to move within the virtual universe; and an advertisement delivery system for defining how the advertisement avatar is to deliver the advertising content to the user avatar.