A system for and method of displaying non-rectangular images in electronic content on an electronic device in accordance with exemplary embodiments may include identifying, using a template identification computing apparatus, an image shape template associated with a non-rectangular image that is part of electronic content to be displayed on the electronic device, determining, using a boundary region determination computing apparatus, a boundary region of the image shape template, placing, using an image placement computing apparatus, the non-rectangular image inside the boundary region of the image shape template and on the electronic content, flowing, using a text flow computing apparatus, text that is part of the electronic content outside and along the boundary region of the image shape template, and transmitting, using a communication computing apparatus, the electronic content along with the non-rectangular image to the electronic device via a network.