A position information adding apparatus includes: a reference position setting unit which sets a plurality of reference positions for each of a plurality of pictures contained in digitalized video data; a region setting unit which sets a first position information adding region at a first position defined based on at least any of the plurality of reference positions and a second position information adding region at a second position different from the first position, for each of the plurality of pictures; and a position information embedding unit which embeds a first moving pattern which moves on the pictures in a first temporal period into the first position information adding region and a second moving pattern which moves on the pictures in a second temporal period into the second position information adding region.