Systems and methods presented herein provide for a software defined network (SDN) controller in a cable television system that virtualizes network elements in the cable television system to provide content delivery and data services through the virtualized network elements. In one embodiment, the SDN controller is operable in a cloud computing environment to balance data traffic through the virtualized network elements. For example, the SDN controller may process a request for content from a user equipment (UE), determine a bandwidth capability of the UE, determine that bandwidth of the requested content exceeds the bandwidth capability of the UE, analyze the bandwidth capacity of the network elements, generate a virtual channel through the network elements based on the bandwidth capacity of the network elements, and to deliver the content to the UE through the virtualized channel.