An information communication method is provided for obtaining information from a subject. The method includes setting an exposure time of an image sensor so that, in an image obtained by capturing the subject by the image sensor, a plurality of bright lines corresponding to a plurality of exposure lines included in the image sensor appears according to a change in luminance of the subject. The method also includes obtaining a bright line image, including the plurality of bright lines, by capturing the subject that changes in luminance by the image sensor with the set exposure time. The method further includes obtaining the information by demodulating data specified by a striped pattern of the plurality of bright lines included in the obtained bright line image.