A shower curtain and series of clips or hooks integral therewith. The clips are single pre-fabricated members including a lower/shower curtain portion and upper/hanger portion. The shower curtain portion retains a shower curtain while the hanger portion attaches to a shower curtain rod. The shower curtain portion may be square-shaped, rectangular or the like and may be received by, and substantially encapsulated by, an internal space defined by layers of shower curtain material at an upper edge thereof. The shower curtain portion is configured to fit onto a shower curtain rod. Advantageously, when attached to the shower curtain rod using the series of clips described herein, the shower curtain is substantially flat or flush relative to the shower curtain rod and/or the clips are concealed in part or completely from a position outside of the shower/bathtub. A shower curtain liner may be attached to the shower curtain.