Web content is formatted to show an icon adjacent identified phone numbers to enable select-to-call, e.g., click-to-call functionality from within a web platform. The select-to call functionality can enable the user's web platform context to be maintained during the call. In some instances, details associated with the phone number that is called using the select-to call functionality can be retrieved from a database and surfaced to the user, by way of the web platform, to enrich the user's call experience.